Annual Meeting & Exposition: Exhibitor Marketing Kit

AONE Exhibitor Marketing Kit
Get the Most from Your Exhibit Investment
 
You Have Your Booth – Now What?
What are your goals for participating at the AONE annual meeting? To introduce your products to potential buyers? Find new customers? Increase your visibility? Generate sales leads? All of the above?

No matter what your goals are, one thing is for sure: success starts with a plan. An effective promotion plan can help increase your booth traffic and raise your company’s profile in the media and the industry. The earlier you start, the more successful you will be at driving your target audience to your exhibit.

Take advantage of some of the opportunities available to you - many are included at no cost with your exhibit booth.

Questions? Contact us at aone@aha.org.

Advertising and Sponsorship Packages

Advertising
A comprehensive marketing plan that includes both print and online media will help your business maximize its exposure in the marketplace. AONE provides a selection of advertising products perfect for marketing your products and services before, during and after the event.

Sponsorship
Sponsorships can raise your company profile and name recognition while delivering your branded message to hundreds of AONE attendees who make or influence buying decisions. There are a variety of opportunities available to fit every budget. We will collaborate with you to identify the sponsorship opportunity that works best for your company.
Download the Sponsorship Prospectus

Pre-Conference Attendee Mailing List
Grab the attention of pre-registered attendees before the event begins.

• Get a head start on your competition
• Send your product information to qualified prospects
• Get people thinking about your product before they get to Denver

Download the mailing list request form.

Pass-Along Email and Event Listing
Place the AONE Annual Meeting logo on your website to announce your presence at the show. The logo can link directly to the show website. Use the show logo, along with your booth number, on all of your ads and emails. Use every opportunity to remind your customers and prospects to come to the show and visit your booth.
Download the sample email and event listing.

Meeting Rooms and Hospitality Suites
Planning a meeting while at AONE 2013? Download and submit an exhibitor request form to obtain approval for Hospitality Suites at hotels.

Social Media
Drive attendees to your booth by using social media, including Twitter, YouTube, Facebook, and LinkedIn. Be sure to add your social media information to your email correspondence, website, ads, and any other communications where appropriate.

Use Twitter to post company updates, new products, special offers and announcements, and industry news. Follow AONE and use #AONE2013 to mark your posts.

YouTube is an inexpensive way to use video to connect with customers. Consider shooting short videos during the event to capture interviews with customers, your booth and the event.

Facebook is networking tool that allows you to connect to your customers and prospects. Use Facebook to post interesting articles, videos and information about your company. During the event, post daily updates and share photos of your booth and staff.

LinkedIn allows businesses to develop relationships with prospects, maintain relationships with current customers and find service providers. Join the AONE LinkedIn group to engage attendees.

AONE Social Media Accounts

Twitter: https://twitter.com/tweetaone 
Show hashtag: #AONE2013

Facebook: Go to the AONE Facebook page

LinkedIn: www.linkedin.com
Group: American Organization of Nurse Executives (AONE)